Working as Graphic Designer & Motion Designer within a creative team, I helped bring the Not Just Hot Air campaign concept to life across a broad range of digital and physical touchpoints. My role focused on developing the visual execution and motion content across LinkedIn, landing pages, case studies, infographics, email, ROI tools, podcast content and direct mail. The wider campaign generated 845 MQLs, 23 sales-agreed meetings and £1.1M in pipeline, achieving a 9:1 ROMI.