A personal venture created with my mum, transforming her established London floristry business into a contemporary luxury floral brand. I developed the creative direction and visual identity for Zoe Florals, evolving elements of the original Chelsea Flowers identity into a more refined brand centred around accessible luxury. The project spanned logo and brand identity design, e-commerce website design, packaging, printed collateral, social content and product photography, creating a cohesive experience across both digital and physical touchpoints.