Working as a Graphic Designer within the Hexis creative team, I helped shape and develop visual content for the AI-powered nutrition platform across its digital presence. My work spanned campaign conceptualisation and design, social content, motion graphics and podcast branding, translating ideas developed collaboratively with sport scientists, copywriters, data scientists and the wider team into engaging visual executions. This included conceptualising a GAA campaign inspired by the heritage and nostalgia of Irish football, alongside developing the visual identity and supporting content for The Higher Gear podcast.